If you put 1 or anything else instead of 0, it means the father and/or the mother of this individual are in the dataset. You are giving PLINK the individual ID of the mother and the father. PLINK will try to find these subjects and I guess you don't have these individuals. Also, if you put 1 in both Paternal and Maternal ID, it means the father and the mother of this individual are the same person. I guess PLINK gives you NAs because of this.