Reading chip-chip Data

Question

[abenabba]

Hi. I have a relatively simple question - I was wondering if someone could give me a basic rundown on how to read chip-chip data? I have an example of a gene that I brought up from gbrowse, and the data tracks listed has some chip data in regards to transcriptional regulation. If someone could give me an idea on how to interpret such results, that would be great: http://browse.yeastgenome.org/fgb2/gbrowse/scgenome/