"Fix it" is not really the correct way to think about this.
Bootstrapping is a statistical method, used to get around the problem that you have imperfect data (i.e. not as many sequences as you would like). Typically, the way it works is to generate a "fake" sequence based on the real sequences, add it to the alignment and see whether sequences still cluster on the same branch. You repeat that an arbitrary number of times (perhaps 100 or 1000) and count the proportion of times that you got the same branch.
Low values mean lower confidence. You may be able to improve the scores using better data, such as more real sequences or better optimization of the alignment. However, it's important to realise that these are statistical methods and they do not really give "right" or "wrong" answers. Rather, you should think of the statistic as telling you something about your data.
Like Neil eluded to, the way to "fix" low bootstrap values is to improve the data based on which the tree is constructed. Here are a few things that you may consider doing:
If you are building a species tree, you should strongly consider basing it on multiple genes using either concatenated alignments or super-tree methods.
Poor support for a given branch pattern may be due to poor species coverage in that part of the tree. Including additional genes that diverged around the same point in the tree may improve your resolution and hence bootstrap values.
Bootstrap values (and trees in general) can be badly affected by alignment errors. Using a better multiple alignment program, improving the alignment with refinement programs such as RASCAL, manually checking the alignment, and eliminating the less confident parts of your alignment (e.g. with GBlocks) can thus all improve your results.
Very good answers from neilfws and Lars Juhl Jensen. I'll add just a minor point that rooting the tree and changing the root can also have an effect on the relationships of other taxa to themselves. In other words, your problematic area(s) may look different if you change or add an outgroup to root the tree. I prefer to use more than one outgroup when doing this. For example, if I'm building a tree with primate sequences, I may through in a dog and bovine, maybe cat sequences as well so that my outgroup can also form a branching pattern.