When working with genetic data obtained from genotyping or sequencing, one finds the generated data files in a specific orientation per chromosome. That is, each chromosome is defined with one of its ends as the 'start' of the sequence. For example, consider a VCF file for a given chromosome. In any study, the same chromosome will start at the same end of the chromosome (i.e. not in reverse orientation).
My questions:
Where in the process from DNA extraction to datafile generation is this orientation determined?
Where is this convention (I assume it is a convention) listed?